Content Marketing
Showing 198 results
How Reading Patterns Can Help Us Optimize Content for Organic Search — Whiteboard Friday
In this Whiteboard Friday, learn about how to use reading patterns to optimize your content and understand how users are engaging with it.
5 Trends in Content Localization + 1 to Keep an Eye On
From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.
Cognitive Science Meets SEO: Why True Localization Matters
Connect with diverse audiences across the globe by embracing a multi-local strategy. Explore how brands can merge cognitive science with local expertise.
Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand
In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.
How the SERPs Guide Content — Whiteboard Friday
From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.
How to Make AI Your Writing Sidekick for Content Marketing
Tasmin shares her tips on how to make AI your content marketing sidekick. Optimize every step of the process, from generating ideas to crafting headlines and simplifying your writing.
Categories: Content Marketing
E-E-A-T Quick Wins — Whiteboard Friday
Itamar shares E-E-A-T quick wins that you can utilize to help your website appear more credible in the eyes of users and Google.
Top SEO Tips for 2024 — Whiteboard Friday
It's no surprise that in 2024, the main theme that we're going to see is how to manage SEO in an AI landscape. Crystal shares her top SEO tips to navigate this.
How to Create the Most Basic Google Business Profile Video with Canva, Even If You’re Not Great At This Stuff!
Miriam takes you through how to create engaging videos step-by-step using Canva. Let your local business come to life on film!
What Is Google Discover, and How Can You Boost Your Traffic?
Explore the intricate world of Google Discover and elevate your content strategy with insights from top SEO experts.