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Browse the forum for helpful insights and fresh discussions about all things SEO.

Category: API

Discuss link data, metrics, and all of the calls available through the Links API.


  • I can not use MozBar,  receive a pop up about API credentials and when I go to Moz Help am asked to login but my credentials do not work. moz-login-issue-2016.09.28.png

    | Stacious
    0

  • Hi, i have seen "Moz Local" , has a option , "FourSqaure". I just a curiosity to ask that , is there any tie-up between FourSqaure and Moz , coz Moz must be using its APIs to feeds its business listings into FS Database. When i have searched for FS APIs for direclty feeding business listings  into it , i got nothing ? so i have got this question? if any one can help me out.

    | Prodio
    0

  • Hi, Are we possible to use Mozscape API to retrieve keyword difficulty information for a list of keywords? I can't find its documentation. Thanks

    | uceo
    0

  • Hi, Interested in getting Moz API metrics into Google Sheets on an automated scheduled. Supermetrics can do this, but I am curious to know if there are any alternatives, free or paid. Thanks! 🙂

    | GOODSIR
    1

  • Hi everyone, Has anyone worked on SEO for Google Scholar?  Any recommendations?  Does the Keyword Explorer include volume from Google Scholar? Merci!

    | LauramCameron
    0

  • Hey Mozzers, Our site uses magento. Pages within the site (not categories or products) are set to display as www.domain.co.uk/page-url/ The hta access is set to redirect all version such as www.domain.co.uk/page-url  to a url ending in a / However in google analytics and in moz landing page tracker these urls are being represented by www.domain.co.uk/page-url/index.php When visiting www.domain.co.uk/page-url/index.php a 404 is displayed. I know that by default when directed to a directory it automatically finds and displays the index file. So i understand why this is happening to some degree. However, when manually visiting this link does not exist. This poses a problem when trying to view the landing pages information in moz pro. I have 20 keywords being tracked in relation to www.domain.co.uk/page-url/ but because moz is recording it as www.domain.co.uk/page-url/index.php the keywords are unrelated so not showing information in relation to the page. Any ideas?

    | ATP
    0

  • Hi, I am trying to generate an API key for the past 24 hours and I keep on getting the same vague explanation (attached below) of the error. Help Hub had no responses regarding the error also. "Oops - Something went wrong while trying to get your API Credentials. Please try again or check out the Help Hub if you are still experiencing issues." Appreciate any assistance on solving this issue. Thanks! Ian

    | kwaken
    0

  • We've been working our way back after all Google's been doing this year. We'd been sitting in the 30s most of the year, but even with some improvement in keywords as well as backlinks, we just dropped from 31 to 26. Is there a way to find a report or at least some insight as to why we dropped 6?

    | kkenyon
    1

  • We recently switched our website to secure https and noticed there is a pixel still firing that is related to moz but have no idea what it is for. https://moz.com/products/Mozscape/api/keymaster/Mozscape/credentials It is serving a 401 error status and going to remove off the site.  Any idea what that was for? Thanks -
    Nate

    | APMSEOPRO
    0

  • We have been using MozCheck.com with our API for 3 years, today it stopped working. Our account is in good standing, nothing has been changed.

    | troytlb
    0

  • Hi! I've seen that the Moz bar recognizes some links as NoFollowed, even when technically are followed.
    One example of that is this page: https://wiki.python.org/moin/PythonTraining I've attached an image to clarify.
    The link is just: <a class="https"  <span="">href="https://rmotr.com"> there is no evidence of no following tag (such as external, nofollow, etc). Thanks!
    GR.</a> <a class="https"  <span=""></a>2e3b9c02fe.png 1513d1b95d.png

    | Gaston Riera
    0

  • Is there a MOZ app for iPhone?

    | KJMM
    0

  • Hi , i can not find in api documentation how can I browse all campaigns in account in PHP. I need browse Tracked Keywords Overview table for every campaigns. But in documentation i can not find how put together query parameters. In response i need keyword, rank and URL for one project and every project in Campaigns. Is it possible ? Thank you for your answer.

    | Sabanero
    0

  • Help needed, when I try to do a page optimization check i get the following error : The URL you entered does not appear to be returning a page successfully. Please make sure that you've entered the URL of valid, working page. But i can do a site crawl, what should be the problem? Checked with frog seo spider and add no problem, robots.txt its also clean. Anyone knows what can be wrong? Thanks

    | Luis-Pereira
    0

  • I am using the free API plan to get URL metrics and batching my calls like this: https://github.com/seomoz/SEOmozAPISamples/blob/master/php/batching_urls_sample.php How does this work in terms of rows and limits?  If I do a batch of 10 urls does it count as 1 row?  or 10?  Do I have to wait 10 seconds before calling the next batch?

    | MWS2
    0

  • Happy Index Release Day! For the second month in a row, our hard-working, supremely dedicated Big Data team has delivered our Index Update EARLY! Beyond being punctual, the May Index is one of our most comprehensive and largest update of the year for Moz. Let’s dig into the details: 162,225,495,455 (162 billion) URLs. 1,135,327,420 (1.1 billion) subdomains. 194,346,505 (194 million) root domains. 1,168,465,575,815 (1.1 Trillion) links. Followed vs nofollowed links 2.84% of all links found were nofollowed 65.80% of nofollowed links are internal 34.20% are external Rel canonical: 28.89% of all pages employ the rel=canonical tag The average page has 92 links on it 76 internal links on average. 16 external links on average.. Go have fun with your new data! PS - For any questions about DA/PA fluctuations (or non-fluctuations) check out this Q&A thread from Rand: https://moz.com/community/q/da-pa-fluctuations-how-to-interpret-apply-understand-these-ml-based-scores

    | IanWatson
    5

  • Nice to meet you.
    Although the future API of the question of "URL Metrics", I want you to forgive me English is very immature thing. I'm very troubled now.
    If you call the "API" in the manner described below, such PHP of the program, "403 Forbidden" is the result.
    Because the information when you visit the URL directly is displayed, we suspect the PHP of the problem.
    About the cause, it will be saved in a very and Nowak advice.
    Whether Thank you. code $accessID = "<removed for="" privacy="">";
    $secretKey = "<removed for="" privacy="">";
    $expires = time() + 300;
    $SignInStr = $accessID. "\n" .$expires;
    $binarySignature = hash_hmac('sha1', $SignInStr, $secretKey, true);
    $SafeSignature = urlencode(base64_encode($binarySignature));
    $objURL = "http://www.google.com";
    $flags = "103079217188";
    $reqUrl = "http://lsapi.seomoz.com/linkscape/url-metrics/".urlencode($objURL)."?Cols=".$cols."&AccessID=".$accessID."&Expires=".$expires."&Signature=".$SafeSignature;
    $opts = array(CURLOPT_RETURNTRANSFER => true);
    $curlhandle = curl_init($reqUrl);
    curl_setopt_array($curlhandle, $opts);
    $content = curl_exec($curlhandle);
    curl_close($curlhandle);
    $resObj = json_decode($content); //decode the json object and fetch results
    echo $reqUrl . "
    ";
    echo "Domain Authority : " . $resObj->{'pda'};
    echo "Page Authority : " . $resObj->{'upa'};
    ?>
    ------------------------------------------------------------------------------------</removed></removed>

    | yamayamax
    0

  • Hey, I have a campaign, where in the past week all the traffic has dropped from the moz report (it registered 3 organic and 61 referral visits and nothing else) All other data remains. I checked google analytics and it's the same - traffic has suddenly dropped from 300 per day to 10 per day. It happened on April 1st (April fools?). I thought it could be a www. or non www issue, but this shouldn't affect analytics data should it as you only have on property there? Site is still receiving usual amount of traffic as I can check with Jetpack (it's a wordpress site) Any suggestions really appreciated. Cheers

    | wearehappymedia
    0

  • All of our websites DA raised dramatically, including the competitors we track Any idea why this may have happened across the board?

    | Blue_Compass
    0

  • Don’t adjust your monitors, or think this is an elaborate April Fool’s joke, we are actually releasing our April Index Update EARLY! We had planned to release our April Index Update on the 6th, but processing went incredibly smoothly and left us the ability to get it up today. Let’s dig into the details of the April Index Release: 138,919,156,028 (139 billion) URLs. 746,834,537 (747 million) subdomains. 190,170,132 (190 million) root domains. 1,116,945,451,603 (1.1 Trillion) links. Followed vs nofollowed links 3.02% of all links found were nofollowed 61.79% of nofollowed links are internal 38.21% are external Rel canonical: 28.14% of all pages employ the rel=canonical tag The average page has 90 links on it 73 internal links on average. 17 external links on average. Don’t let me hold you up, go dive into the data! PS - For any questions about DA/PA fluctuations (or non-fluctuations) check out this Q&A thread from Rand:https://moz.com/community/q/da-pa-fluctuations-how-to-interpret-apply-understand-these-ml-based-scores

    | IanWatson
    9

  • I see 200+ referral visits per month from "rank-checker.online" and they all bounce with one second session durations.  Are these bounces hurting my SEO?  They are definitely distorting my referral metrics.  Can I block them somehow?

    | 10516VT116300
    0

  • Hello,
    I just started using the free version of Mozscape and I fully understand there are limits and charges under this category. However to avoid any costly surprises, I like to know:
        What happens when I get near my usage limit?
        What happens when I just hit the limit?
        What happens when I past the limit? Along with my questions, Is there any alert systems to let me know when I get to the range of said limit, like an email?

    | FPK
    0

  • Hi all, I'm noticing an issue with Moz thumbs. Last night before bed, I am pretty positive I gave EGOL and Laura a thumbs up for their answers to this question. This morning I noticed there were no thumbs up for their responses. At first I thought maybe I didn't give them a thumbs up, and proceeded to thumb them again. Everything appeared to work, however after returning to the post I noticed my thumbs didn't appear to be recorded. Has anybody noticed this issue?

    | donford
    0

  • We are excited to announce that our March 2<sup>nd</sup> Index Update is complete and it is looking great! We grew the number of subdomains and root domains indexed, and our correlations are looking solid across the board. Run, don’t walk, to your nearest computer and check out the sweet new data! Here is a look at the finer details: 141,626,596,068 (141 billion) URLs 1,685,594,701 (1 billion) subdomains 193,444,117 (193 million) root domains 1,124,641,982,250 (1.1 Trillion) links Followed vs nofollowed links 3.09% of all links found were nofollowed 62.41% of nofollowed links are internal 37.59% are external Rel canonical: 27.46% of all pages employ the rel=canonical tag The average page has 92 links on it 74 internal links on average 18 external links on average Thanks again! PS - For any questions about DA/PA fluctuations (or non-fluctuations) check out this Q&A thread from Rand:https://moz.com/community/q/da-pa-fluctuations-how-to-interpret-apply-understand-these-ml-based-scores

    | IanWatson
    7

  • Is anyone finding that they haven't got the results of the update yet? I have tried some competitors and they are not updated either.

    | AHC_SEO
    0

  • I'm new to Moz, only a member for a couple months now.  But I already rely heavily on the mozscape index data for link building, as I'm sure many people do.  I've been waiting for the latest update (due today after delay), but am not seeing any mention of the data yet - does it normally get added later in the day? I'm not that impatient that I can't wait until later today or tomorrow for this index update, but what I am curious about is whether Moz is struggling to keep up, and if updates will continue to get more and more rare?  For example, in 2013 I count 28 index updates.  In 2014 that number dropped to 14 updates (50% drop).  In 2015, there was only 8 (another 43% drop), and so far this year (until the March 2nd update is posted) there has only been 1. This isn't just a complaint about updates, I'm hoping to get input from some of the more experienced Moz customers to better understand (with the exception of the catastrophic drive failure) the challenges that Moz is facing and what the future may hold for update frequency.

    | kevin.kembel
    1

  • The Domain Authority on my sites has dropped all the way down to 1. This seems to have happened recently, although i'm not sure when or what the ranking used to be. Could this have anything to do with the "catastrophic failure of the hard disk" on 1/8/2016? https://community.uservoice.com
    https://www.uservoice.com

    | itsbrad
    0

  • With the changes coming to our Free Mozscape access, and many of you asking for a lower priced API tier, we will now be offering an Entry Level plan. This plan will be priced at $250 per month for 120,000 rows of data, and $20 per 10,000 rows of overage. Here are some more details: Entry Level Mozscape API Access
    $250 - Per month
    Overages:
    $20 per additional 10,000 rows
    Included Calls:
    URL Metrics
    Links
    Top Pages
    Anchor Text
    Rows per Month:
    120,000
    Rate Limit:
    200 requests per second The new Entry Level plan is not yet up on our Pricing Page, however if you are interested, reach out to me directly and I can help you get set up. Ian Watson - IanW@Moz.com

    | IanWatson
    6

  • I'm happy to announce, the first index of the year is out. We did have a smaller count of subdomains, but correlations are generally up and coverage of what's in Google looks better, too. We're giving that one a high five! We've (hopefully) removed a lot of foreign and spam subdomains, which you might see reflected in your spam links section. (another woot!) Here are some details about this index release: 145,549,223,632 (145 billion) URLs 1,356,731,650 (1 billion) subdomains 200,255,095 (200 million) root domains 1,165,625,349,576 (1.1 Trillion) links Followed vs nofollowed links 3.17% of all links found were nofollowed 63.49% of nofollowed links are internal 36.51% are external Rel canonical: 26.50% of all pages employ the rel=canonical tag The average page has 89 links on it 72 internal links on average 17 external links on average Thanks! PS - For any questions about DA/PA fluctuations (or non-fluctuations) check out this Q&A thread from Rand: https://moz.com/community/q/da-pa-fluctuations-how-to-interpret-apply-understand-these-ml-based-scores.

    | jennita
    5

  • Hello. Is the index update still on course to be released on Friday?

    | AHC_SEO
    0

  • Hi, I just recently started getting errors when using the API. The request back contains zeros for all the keys except PDA which is a new to me. Haven't changed anything in the code and the authorization seems to work fine. Is this something on my end? However, I don't get for all the requests, perhaps half of the time. Example of the return: {"fmrp":0,"fmrr":0,"pda":27.7812456171725224,"ueid":0,"uid":0,"uipl":0,"umrp":0,"umrr":0,"upa":1} Thanks in advance! /Mathias

    | Lobtec
    0

  • When I check the two parameters (PA and DA values) actually, these values often differ from those which I receive from your API. Why does it happen?

    | orange002
    1

  • Hello, I'd like to know if moz api is able to provide me the crawl reports. We're currently developing a simple crawl report analysis/parsing tool and after analysing the API we weren't able to find a function that could return us wether the excel file or the report results. Is there any way? Thank you very much.

    | PLOT_PT
    0

  • With a new year brings new challenges. Unfortunately for all of us, one of those challenges manifested itself as a hardware issue within one of the Mozscape disc drives. Our team’s attempts to recover the data from the faulty drive only lead to finding corrupted files within the Index. Due to this issue we had to push the January Mozscape Index release date back to the 29<sup>th</sup>. This is not at all how we anticipated starting 2016, however hardware failures like this are an occasional reality and are also not something we see being a repeated hurdle moving forward. Our Big Data team has the new index processing and everything is looking great for the January 29<sup>th</sup> update. We never enjoy delivering bad news to our faithful community and are doing everything in our power to lessen these occurrences. Reach out with any questions or concerns.

    | IanWatson
    2

  • And still no update. Less a question, more a comment. Feeling a bit of deja vu here.

    | pfrance
    3

  • Hi guys, I have noticed an unusual Domain Authority (DA) drop in mid November for many different websites here in Sweden. There was a Moz update the 12th of November which I assume has to do with this drop. I have attached the DA history chart to visualize the drop. Does someone have any information about: Did the drop in DA have to do with the update the 12<sup>th</sup>? Did the new update have a new type of metric calculation? Is anyone else experiencing this drop? Any extra details would be helpful. Thanks a lot guys. YLhKVwF.png

    | OscarSE
    0

  • Looking to automate reporting data from MOZ Pro. Specifically, site audit and keyword ranking data. Would like to connect to MOZ Pro backend via Tableau. Not seeing an obvious way to do this. Any guidance?

    | jevons
    0

  • Hi, we're using Url Metrics API. We were wondering if we could access historical data. Like for example passing the date to query. Currently on the api docs this ability is not listed. Thanks!

    | Haystak
    0

  • Hi There, I'm in a state of panic as my site has been progressing well however today I log into Moz and see the DA drop by 12 ! this has never occured and was increasing nicely over the last few months. Does anyone know if there has been a global change that may be effecting my site. Or any issues with Moz DA tool? Any help is greatly appreciated

    | acsilver
    0

  • Howdy gang, As you might have seen, we've finally been able to update the Mozscape index after many challenging technical problems in the last 40 days. However, this index has some unique qualities (most of them not ideal) that I should describe. First, this index still contains data crawled up to 100 days ago. We try to make sure that what we've crawled recently is stuff that we believe has been updated/changed, but there may be sites and pages that have changed significantly in that period that we didn't update (due to issues I've described here previously with our crawlers & schedulers). Second, many PA/DA and other metric scores will look very similar to the last index because we lost and had problems with some metrics in processing (and believe that much of what we calculated may have been erroneous). We're using metrics from the prior index (which had good correlations with Google, etc) until we can feel confident that the new ones we're calculating are correct. That should be finished by the next index, which, also, should be out much faster than this one (more on that below). Long story short on this one - if your link counts went up and you're seeing much better/new links pointing to you, but DA/PA remain unchanged, don't panic - that's due to problems on our end with calculations and will be remedied in the next index. Third - the good news is that we've found and fixed a vast array of issues (many of them hiding behind false problems we thought we had), and we now believe we'll be able to ship the next index with greater quality, greater speed, and better coverage. One thing we're now doing is taking every URL we've ever seen in Google's SERPs (via all our rank tracking, SERPscape, the corpus for the upcoming KW Explorer product, etc) and prioritizing them in Mozscape's crawl, so we expect to be matching what Google sees a bit more closely in future indices. My apologies for the delay in getting this post up - I was on a plane to London for Searchlove - should have got it up before I left.

    | randfish
    4

  • Hey gang, I hate to write to you all again with more bad news, but such is life. Our big data team produced an index this week but, upon analysis, found that our crawlers had encountered a massive number of non-200 URLs, which meant this index was not only smaller, but also weirdly biased. PA and DA scores were way off, coverage of the right URLs went haywire, and our metrics that we use to gauge quality told us this index simply was not good enough to launch. Thus, we're in the process of rebuilding an index as fast as possible, but this takes, at minimum 19-20 days, and may take as long as 30 days. This sucks. There's no excuse. We need to do better and we owe all of you and all of the folks who use Mozscape better, more reliable updates. I'm embarassed and so is the team. We all want to deliver the best product, but continue to find problems we didn't account for, and have to go back and build systems in our software to look for them. In the spirit of transparency (not as an excuse), the problem appears to be a large number of new subdomains that found their way into our crawlers and exposed us to issues fetching robots.txt files that timed out and stalled our crawlers. In addition, some new portions of the link graph we crawled exposed us to websites/pages that we need to find ways to exclude, as these abuse our metrics for prioritizing crawls (aka PageRank, much like Google, but they're obviously much more sophisticated and experienced with this) and bias us to junky stuff which keeps us from getting to the good stuff we need. We have dozens of ideas to fix this, and we've managed to fix problems like this in the past (prior issues like .cn domains overwhelming our index, link wheels and webspam holes, etc plagued us and have been addressed, but every couple indices it seems we face a new challenge like this). Our biggest issue is one of monitoring and processing times. We don't see what's in a web index until it's finished processing, which means we don't know if we're building a good index until it's done. It's a lot of work to re-build the processing system so there can be visibility at checkpoints, but that appears to be necessary right now. Unfortunately, it takes time away from building the new, realtime version of our index (which is what we really want to finish and launch!). Such is the frustration of trying to tweak an old system while simultaneously working on a new, better one. Tradeoffs have to be made. For now, we're prioritizing fixing the old Mozscape system, getting a new index out as soon as possible, and then working to improve visibility and our crawl rules. I'm happy to answer any and all questions, and you have my deep, regretful apologies for once again letting you down. We will continue to do everything in our power to improve and fix these ongoing problems.

    | randfish
    11

  • Hi, I'm new to using Moz, and have just got a "Low volume" API account set up. My question is, because ive not yet reached my maximum "Rows per month" limit, what behaviour happens when i reach it? Do i get an error code, if so what, and whats the status code. If not, does my account keep downloading the rows and i get charged extra (in accordance with the cost of the additional rows)? Or is the whole additional rows think like a bolt on? Basically i want to make sure i dont get charged extra each month, and i need the status code returned to handled this in my app. I couldnt see anything explicit in the documents. Cheers

    | MattHopkins
    0

  • Hello I'd be very grateful for any advice with this: My insights show I have an 803 error. Now, under "pages with crawl attempt error" the page in question is just an uploaded image to wordpress. However, above the graph it says: "We were unable to access your homepage, which prevented us from crawling the rest of your site. It is likely that other browsers as well as search engines may encounter this problem and abort their sessions." Does this really mean my homepage? or is the only issue with the image? I have noticed for the past 8 weeks I'm getting 1 crawl attempt error every 2 weeks (so when viewed weekly I have 1 error one week, 0 error the next week etc) Is this normal? Since receiving this 803 error, I have significantly dropped in SERPS for 3 key terms I was on page 1 for (now dropped to pages 3-4). Could this be related? I realise this is a bit specific, but thanks in advance. Cheers 🙂

    | wearehappymedia
    0

  • Hello, everybody. Today I noticed that finally the latest release of mozscape update has been posted. Now, I noticed that NONE of 25 campaigns websites NOR any of their competitors DA has changed. I do understand that DA can stay the same, but 25+25*3=100 websites domain authorities hasn't changed at all since August 4th (the date of previous mozscape release)? Or is this happening only to me? Please advise.

    | DmitriiK
    2

  • Hi Is there a way in Moz to identify your page authority by landing page, possibly crawling the site and providing this in bulk so you don't have to go through and check each page? I want to track how my page authority for certain pages moves over time. Thank you

    | BeckyKey
    0

  • Hey Moz, Overall we love your product and are using it daily to help us grow, part of that has been to rely on the Moz Index for DA and PA as well as places where we are doing positive linking through genuine partnerships and reviews of clients. We were really excited to see any the results for this month as we have been partner linked from lots of high reputation sites and google seems to agree as our rankings are moving up weekly. The question from our marketing team is, since a significant part of Moz will not be available to us this month, will there be any compensation handed out to the paying community. PS: I am an engineer and I know how you have probably lost a very large set of data which cant simply be re-crawled over night but Moz Pro is not a cheap product and we do expect it to work. Source: https://moz.com/products/api/updates Kind Regards.

    | SundownerRV
    0

  • Hello: There was a Mozscape Index scheduled 9/8/2015 and now it go pushed back October 8,2015. There seems to be a lot of delays with the Mozscape Index. Is this something we should expect? Updates every 2 months instead of every month? Thanks!

    | sderuyter
    1

  • Does MOZ offer any statistics/data about keywords through the API? I didn't see anything in the documentation... Thanks! Justin

    | Campaignium
    0

  • Update 5:27pm 8/4 - the data in Open Site Explorer is up-to-date, as is the API and Mozbar. Moz Analytics campaigns are currently loading in the new data, and all campaigns should be fully up-to-date by 4-10pm tomorrow (8/5). However, your campaign may have the new data much earlier as it depends on where that campaign falls in the update ordering. Hey gang, I wanted to provide some transparency into the latest index update, as well as give some information about our plans going forward with future indices. The Good News: This index, now that it's delivered, is pretty impressive. Mozscape's August index is 407 Billion URLs in size, nearly 100 Billion (~25%) bigger than our last record index size. We indexed 2.18 trillion links for the first time ever (prior record was 1.54 trillion). Correlations for Page Authority have gone up from 0.319 to 0.333 in the latest index, suggesting that we're getting a slightly more accurate representation of Google's use of links in rankings from this data (DA correlations remain constant at 0.185) Our hit ratio for URLs in Google's SERPs has gone up considerably, from 69.97% in our previous index to 78.66% in the August update. This indicates we are crawling and indexing more of what Google shows in the search results (a good benchmark for us). Note that a large portion of what's missing will be things published in the last 30-60 days while we were processing the index (after crawling had stopped). The Bad News: August's index was late by ~25 days. We know that reliable, consistent, on-time Mozscape updates are critically important to everyone who uses Moz's products. We've been working hard for years to get these to a better place, but have struggled mightily. Our latest string of failures was completely new to the team - a bunch of problems and issues we've never seen before (some due to the index size, but many due to odd things like a massive group of what appear to be spam domains using the Palau TLD extension clogging up crawl/processing, large chunks of pages we crawled with 10s of thousands of links which slow down the MozRank calculations, etc). While there's no excuse for delays, and we don't want to pass these off as such, we do want to be transparent about why we were so late. Our future plans include scaling back the index sizes a bit, dealing with the issues around spam domains, large link-list pages, some of the odd patterns we see in .pl and .cn domains, and taking one extra person from the Big Data team off of work on the new index system (which will be much larger and real-time rather than updated every 30 days) to help with Mozscape indices. We believe these efforts, and the new monitoring systems we've got will help us get better at producing high quality, consistent indices. Question everyone always asks: Why did my PA/DA change?! There are tons of reasons why these can change, and they don't necessarily mean anything bad about your site, your SEO efforts, or whether your links are helping you rank. PA and DA are predictive, correlated metrics that say nothing about how you're actually performing. They merely map better than most metrics to Google's global rankings across large SERP sets (but not necessarily your SERPs, which is what you should care about). That said, here's some of the reasons PA/DA do shift: The domains/pages with the highest PA/DA scores gain even faster than most of the domains below them, making it harder each index to get higher scores (since PA/DA are on a logarithmic scale, this is smoothed out somewhat - it would be much worse on a conventional scale, e.g. Facebook.com 100, everyone else 0.0003). Google's ranking algorithm introduces new elements, changes, modifies what they care about, etc. Moz crawls a set of the web that does or doesn't include the pages that are more likely to point to a given domain than another. Although our crawl tends to be representative, if you've got lots of links from deep pages on less popular domains in a part of the web far from the mainstream, we may not consistently crawl those well (or, we could overcrawl your sector because it recently received powerful links from the center of the web). My advice, as always, is to use PA/DA as relative scores. If your scores are falling, but your competitors' are falling more, that's not a bad thing. If your scores are rising, but your competitors' are rising faster, they're probably gaining ground on you. And, if you're talking about score changes in the 1-4 points range, that's not necessarily anything but noise. PA/DA scores often shift 1-4 points up or down in a new index so don't sweat it! Let me know if you've got more questions and I'll do my best to answer. You can also refer to the API update page here: https://moz.com/products/api/updates

    | randfish
    8

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