How to Maintain SEO Rankings After Redesigning a Website?
-
Hi everyone!
Presently, our web developer team is redesigning our website(live football today). Right now, our website is ranking well on all our targeted keywords. Soon our new website are going to be live. I'm worried about our present ranking. Will it affect our current ranking? If yes, how can we maintain our SEO rankings?
Thanks!
-
Maintaining SEO rankings after a website redesign requires careful planning and execution. Prioritize maintaining the site structure, URL hierarchy, and internal linking. Redirect old URLs to corresponding new ones to preserve backlinks and ensure a seamless user experience. Update meta tags, headings, and content while retaining relevant keywords. Monitor website performance using analytics tools and address any issues promptly. Regularly update and optimize the website to adapt to changing search engine algorithms and user preferences, ensuring continued visibility and ranking success.
-
@fktos-tam-906n one of the most important things when redesigning is not breaking existing URLs - so you need to make sure all redirects are in place.
I have been working on Bernard, an automated broken links checker service with this exact feature: if you ever rename or remove a page and forget to set up a redirect, you'll get a notification.
This feature isn't out yet, but it's planned to release within the next few weeks. If you want you can sign up (there's a free tier) and let me know if you have any feedback. It's a very common issue, and honestly I haven't found anything good enough for my websites and clients until I started working on this problem.
-
Maintaining SEO rankings after redesigning a website is crucial to ensure that your hard-earned visibility on search engines isn't lost in the process. Here are some practical steps to help you navigate through this transition smoothly:
-
Comprehensive SEO Audit:
Before diving into the redesign, conduct a thorough SEO audit of your current website. Identify top-performing pages, high-ranking keywords, backlinks, and any technical issues that might be affecting your SEO. -
Preserve URL Structure:
Try to maintain the URL structure of your old website as much as possible. If changes are unavoidable, set up proper 301 redirects from old URLs to new ones. This ensures that search engines and users are seamlessly directed to the updated pages, preserving link equity. -
Content Optimization:
While redesigning, focus on optimizing content for both users and search engines. Ensure that your content is relevant, engaging, and includes target keywords naturally. Pay attention to headings, meta tags, and image alt attributes. -
Mobile-Friendly Design:
With the increasing dominance of mobile devices, having a responsive design is imperative for SEO. Ensure that your redesigned website is mobile-friendly and provides an excellent user experience across all devices. -
Page Load Speed:
Page speed is a crucial ranking factor for search engines. Optimize images, minify CSS and JavaScript files, leverage browser caching, and utilize Content Delivery Networks (CDNs) to improve your website's loading time. -
Maintain Internal Linking Structure:
Internal linking helps search engines discover and index your website's pages effectively. Maintain a logical and hierarchical internal linking structure to distribute link equity and improve navigation for users and search engine crawlers. -
Monitor and Adapt:
After the redesign, closely monitor your website's performance using tools like Google Analytics and Google Search Console. Keep an eye on changes in organic traffic, rankings, and user behavior. If you notice any significant drops, investigate and address them promptly. -
Update Sitemap and Robots.txt:
Update your website's sitemap.xml file and robots.txt file to reflect the changes made during the redesign. This helps search engine crawlers understand the structure of your website and index it efficiently. -
Engage in Link Building:
Actively engage in link-building activities to maintain and strengthen your website's backlink profile. Seek opportunities for guest blogging, outreach to relevant websites, and participate in industry forums and communities. -
Educate Your Team:
Ensure that everyone involved in the redesign process, including developers, designers, and content creators, understands the importance of SEO. Encourage collaboration and communication to minimize the risk of unintentional SEO errors.
By following these steps and staying vigilant throughout the redesign process, you can minimize the impact on your SEO rankings and ensure that your website continues to attract organic traffic and visibility in search engine results. Remember, SEO is an ongoing effort, and staying proactive is key to long-term success.
-
-
Chill about the SEO rankings. Just make sure your redirects are good to go, keep pumping out awesome content, stay on top of your sitemap updates, and keep an eye on those analytics.
-
Here are some key steps to maintain SEO rankings after a website redesign, all within 100 words:
- Redirects: Implement proper 301 redirects from old URLs to their new counterparts.
- Sitemap: Update your sitemap and submit it to search engines to reflect the new structure.
- Content Quality: Maintain high-quality content and optimize it for relevant keywords.
- Mobile-Friendly: Ensure the redesign remains mobile-friendly for optimal user experience.
- Test & Monitor: Thoroughly test website functionality and monitor SEO performance after launch.
-
@fktos-tam-906n said in How to Maintain SEO Rankings After Redesigning a Website?:
Presently, our web developer team is redesigning our website(live football today). Right now, our website is ranking well on all our targeted keywords. Soon our new website are going to be live. I'm worried about our present ranking. Will it affect our current ranking? If yes, how can we maintain our SEO rankings?
When redesigning your website, it's common to experience fluctuations in search engine rankings. To minimize any negative impact on your SEO rankings, it's important to follow best practices:
Preserve URL structure: Maintain the same URL structure for key pages to avoid broken links and preserve link equity.
Redirect old URLs: Implement 301 redirects from old URLs to corresponding pages on the new website to retain search engine rankings.
Optimize content: Ensure that content on the new website is optimized for relevant keywords and provides value to users.
Submit updated sitemap: Submit a new XML sitemap to search engines to help them crawl and index the new website efficiently.
Monitor performance: Keep track of your website's performance post-launch using tools like Google Analytics and Search Console to identify any issues and make necessary adjustments.
By following these steps and continuously monitoring your website's performance, you can minimize the impact on your SEO rankings and maintain visibility in search engine results.
-
Maintaining SEO rankings after redesigning a website is crucial for sustaining organic traffic and visibility. Here's a comprehensive approach:
Preparation and Planning:
Audit Existing SEO: Evaluate current SEO performance, identify high-ranking pages, keywords, and backlinks.
Set Benchmarks: Establish metrics to track during and after the redesign.
301 Redirects: Map old URLs to new ones to preserve link equity and avoid 404 errors.
Maintain Content Hierarchy: Ensure the new site structure maintains the logical flow of content for both users and search engines.
On-Page Optimization:Title Tags and Meta Descriptions: Optimize these elements for relevant keywords and user engagement.
Header Tags: Ensure proper usage of <h1> to <h6> tags to structure content.
Image Optimization: Update alt text, file names, and captions for images.
Internal Linking: Maintain internal links to distribute link equity and assist with navigation.
Technical SEO:Mobile Optimization: Ensure the new site is mobile-friendly for better rankings.
Page Speed: Optimize loading times by compressing images, leveraging browser caching, and minimizing code.
XML Sitemap: Submit an updated sitemap to search engines to ensure they crawl and index new pages efficiently.
Schema Markup: Implement structured data to enhance search engine understanding of website content.
Content Strategy:Maintain Quality Content: Transfer and update existing high-performing content, ensuring it aligns with current SEO best practices.
Keyword Integration: Incorporate relevant keywords naturally into new content.
Fresh Content: Regularly publish new, relevant content to keep the site active and attract search engine attention.
Monitoring and Analysis:Track Performance: Monitor rankings, organic traffic, and other relevant metrics post-redesign.
Identify Issues: Use tools like Google Search Console to identify and fix crawl errors, broken links, and other issues promptly.
Adapt Strategy: Adjust SEO strategy based on performance data to address any drops in rankings or traffic.
By following these steps and staying vigilant post-redesign, you can minimize the impact on SEO rankings and ensure a smooth transition to the new website while maintaining or even improving search visibility.
By :https://webdesignindubai.com/ -
Hi there,
Great question! And one that doesn't necessarily have a quick and easy answer, since all websites (and redesigns are different), and there are many ranking factors. Have you had an SEO professional conduct a formal SEO Site Audit to help in guiding you to the specifics on this? Depending on how much traffic you're getting, this could honestly be well worth it.
Best,
Zack
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What impact do affiliate links have on SEO
We commonly reference engineering standards on our site (because half our products are known and searched for by those standard names) and have just signed up as an affiliate to an organisation that sell the standards. Which seems a nice match We're going through and making sure all are no follow now because that seems the general advice - but should we be doing anything else? Yoast says you should mask affiliate links - https://yoast.com/affiliate-links-and-seo/ - but that was from 2010. Matt Cutts is fairly clear on nonfollow - http://www.webpronews.com/heres-what-googles-matt-cutts-says-about-affiliate-links-and-nofollow-2012-06 - but not on whether it affects SERPS Does it? And what is the best way to handle it? This is a typical example of a page where we would have an affiliate link or two. http://www.oakleysteel.co.uk/fake-mill-certificates-en10168
Affiliate Marketing | | Zippy-Bungle0 -
SEO expert for site
Hey guys, I am looking for an SEO expert for my website. I have talked to a couple different people, but since I know nothing about it, it is hard for me to get a good read on whether they know what they are talking about or not. The main keywords are in the sports betting industry, which I believe to be a highly competitive space. Any advice, suggestions, or recommendations? Thank you
Affiliate Marketing | | MachinesPicks0 -
Choosing an Affiliate Software & Link SEO-Value
Hello everyone. I'm looking for recommendations for affiliate software. I'm also curious if there is any truth in the "SEO-value" that some softwares are touting as a benefit. Choosing a Software: This Moz Blog Article says to build it yourself. However, I'm inclined to use an out-of-the-box software for advanced features such as real-time analytics for the affiliate, w-9/1099 processing, etc. MozPerks promotes hasoffers.com which seems overly pricey ($230/month with perk discount) and OMNISTAR who just left me on hold for 10 minutes (and still no anwer from their sales department). So I'm still looking. Any recommendations? SEO-value of Links from Affiliates: Here's an example of what OMNISTAR claims about the SEO value of the way they structure the links from affiliate sites to my site. I hear a variation on this pitch from each software and none of them seem to agree. Does Google want me to clearly tag promotional vs. editorial links? Is there SEO-value in promotional links on affiliate sites or is that a load of bologna? Thanks a bunch!
Affiliate Marketing | | Harbor_Compliance0 -
Any Ideas for SEO opportunities at an electronics convention (CES)?
Hello All, I'm currently helping someone that sells a unique 35mm slide scanner with his digital presence. For a quick explanation, it scans much faster than it's competition and targets photography/scanning businesses. The owner will have part of a booth at CES (large electronics convention) to display the product, and will also have time to network with others within this industry and many others. At last years convention, there was a good in-person response and a few articles written about the product, but that is about it. I would like to send him to the show with a more digital mindset, so I am wondering if anyone has any ideas for link-bait, promotions, or really anything that will help the website rank higher/get more traffic. We have tons of content ideas and other ideas that are "online" to drive traffic, but when it comes to a in-person event I am drawing a big old blank (but I feel there must be some opportunities that I am missing). If you have any ideas and would like to share, it would be greatly appreciated!!! Thanks! Eric
Affiliate Marketing | | EHuhn30 -
Advise about Social Sharing between two loosely affiliated website - (retweets/fb cross sharing)
So basically, I have two websites. One being my Primary website and another which is very Niche/Seasonal. Now the Niche website received a penalty, and was later re-included however google traffic has been extremely limited since being reindexed. (bing never had a problem, still top ranked) I don't directly link back and forth between the two websites because its not worth hurting my primary websites ranking. I'm sure google knows I own both anyway, as they are on the same webmaster tools but the Niche site was kicked for spammy link building & its been an endless process removing them all. Anyway, with that being my concern. Would it be acceptable to cross share facebook posts, retweet and do things like that on occasion? My primary reason for asking is because the Niche website has a very large social following, so I would like to share post/tweets from my Primary site when its relevant and vice versa. Appreciate any suggestions/comments. Thanks!
Affiliate Marketing | | Southbay_Carnivorous_Plants0 -
Merchant´s data feed for affiliates is the same content as their own website...
Hi Some advice appreciated. Started working on a site and found out that they are giving their unique content to their affiliates (an XML feed so appearing on another domain). In this case, if they want to provide the data like that, how can we protect ourselves? Should we use author tags in our html, is that necessary? Is there any fix other than "stop doing that and give them different content"? Thanks
Affiliate Marketing | | xoffie0 -
Will giving a blogger an affiliate url to my site reduce her links' seo value to me?
If a blogger were to write a post about one of my products and link to my product page, would giving her an affiliate url to link to rather than the normal link spoil the seo value of the link? So instead of mysite.com/product-one it would be mysite.com/affiliate/blogger/product-one Google would think... this is a transaction not a vote of confidence?
Affiliate Marketing | | Brocberry0