Unsolved GMB along with Company Name & URL Change
-
Our company has been purchased. As part of the rollup, our company name will change to theirs and our website will be removed with all web presence being a basic landing page.
I am looking for ideas on how to minizine the huge SEO losses we will have soon.
I plan to focus on local SEO starting with GMB. Any other tips or direction?
-
@jgoethert said in GMB along with Company Name & URL Change:
Our company has been purchased. As part of the rollup, our company name will change to theirs and our website will be removed with all web presence being a basic landing page.
I am looking for ideas on how to minizine the huge SEO losses we will have soon.
I plan to focus on local SEO starting with GMB. Any other tips or direction?To update your company name, website URL, and Google My Business (GMB) listing, access your GMB dashboard, make the required alterations, and potentially re-verify your business. Ensure consistent updates across online platforms, considering SEO and legal aspects. A rebranding strategy might be necessary. Monitor reviews patiently as these changes might take time to propagate across search results and directories.
-
Changing your company name and website URL along with your Google My Business (GMB) listing involves updating your GMB dashboard, making the necessary changes, and possibly re-verifying your business. Inform customers and update your business information on various online platforms for consistency. web development consider the SEO and legal implications, and have a rebranding strategy in place if necessary. Monitor reviews and be patient as these changes may take time to reflect across search results and directories.
-
Changing your company name and website URL along with your Google My Business (GMB) listing involves updating your GMB dashboard, making the necessary changes, and possibly re-verifying your business. Inform customers and update your business information on various online platforms for consistency. Consider the SEO and legal implications, and have a rebranding strategy in place if necessary. Monitor reviews and be patient as these changes may take time to reflect across search results and directories.
-
Congratulations on the company acquisition! Managing the SEO transition is crucial. Your plan to prioritize local SEO and Google My Business (GMB) is spot on. Additionally, consider maintaining social media presence, updating online directories, and redirecting old web pages to the new landing page for a smoother transition.
-
@jgoethert That is a huge change for your business, if you are not only rebranding but also losing your website. Sterling Sky has a good checklist for rebrands here: https://www.sterlingsky.ca/rebranding-your-business-checklist/
I am curious regarding the role of the website in this. If the GBP (formerly GMB) listing is going to be pointed to the new owner's website, it will be their domain authority which underpins the listing's rankings. If, however they are going to continue pointing the listing toward the downgraded old website, that's a big problem. If that's the case, you will want to be sure that permanent redirects are being put in place to pass as much ranking power as possible from the old pages to the remaining home page. The company should definitely be investigating all of their SEO options to protect the strength of the brand they've acquired, insomuch as it can support the visibility of the overall new brand.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New business / content marketing
Hi all SEO experts, if a website is brand new, so published in the last 3 months- new domain name and website design. We have rebranded recently, using a new domain as entered new business partnership, there doesn’t seem to be much guidance on this at all, from various SEO websites, so our question is would you delay publishing new blog posts / content marketing as frequently because the company website is brand new? So would SEO’s decrease the frequency of publication of blog posts, because the website is new? Or perhaps it does not matter, and would still post every week as you would if the website has been live for a long time? So, in nutshell, what we are wondering is, is the “Google Sandbox” still in use?
Local SEO | | Ryan070 -
Odd one - dropping positions but traffic improving
Seem to have a bit of an odd one. For the last few months been running a backlink campaign for a 2/3 year old site, got good positions for some keywords/pages but seems to have plateaued the last 60 days or so with some keywords dropping in position.
Link Building | | seoman10
The odd thing is traffic seems to be still improving (according to GA and GSC). I am wondering if - have hit a niche ceiling
or rankbrain type thing i.e. google trying to work out what the site should be ranking for and messing with positions.
or because it is just a newish site. Any ideas?2 -
Unsolved Duplicate LocalBusiness Schema Markup
Hello! I've been having a hard time finding an answer to this specific question so I figured I'd drop it here. I always add custom LocalBusiness markup to clients' homepages, but sometimes the client's website provider will include their own automated LocalBusiness markup. The codes I create often include more information. Assuming the website provider is unwilling to remove their markup, is it a bad idea to include my code as well? It seems like it could potentially be read as spammy by Google. Do the pros of having more detailed markup outweigh that potential negative impact?
Local Website Optimization | | GoogleAlgoServant0 -
Unsolved Why is Moz Local not pushing Address Line 2?
I noticed on all the directories Moz Local connects to our Ste # isn't being pushed, why isn't Moz Local pushing Address Line 2? Without our Suite # now all of the directories are incorrect.
Moz Local | | authority-networks0 -
Google's Search Algorithm update to 'Local Snack Pack'
Hi there - I was wondering if anyone else has noticed a big shift in the Google Local 'snack pack' in the past 48 hours? We have noticed a big change in clients results - specifically today. Has anyone else noticed any changes or perhaps data on possible changes? I am aware of this update: https://www.seroundtable.com/big-google-search-algorithm-ranking-update-29953.html but perhaps there maybe another update since. Any input would be much appreciated! Phil.
Algorithm Updates | | Globalgraphics0 -
When will Google and moz make changes?
Hi
Moz Local | | haman_i985
A few days ago I detected spam links on ( کود )using the Spam Score tool and then deleted it in Google Disavow section. When will Google and moz make changes? ana i need a few good backlink for In order to decrease Spam Score. Thank you all, Regards, hami cvzmTSz#HSY9O240 -
Moz Local & Fourscare
Hi! I hope I didn't just mess myself up. I signed up for Moz Local, but I already had a foursquare account. I did authenticate it... but then I read that maybe I shouldn't have done this. Did I mess it up? If so, can I correct it?
Moz Local | | CalicoKitty20000 -
Google+ & Yelp Listings not recognized by Moz Local
I've been attempting to get a client's local listings all cleaned up using Moz Local. When I first did a scan, the Yelp listing was there but with an incorrect address. I uploaded all the data via CVS file successfully about a month ago. I logged into the claimed Yelp profile as the owner and made my adjustments. Now, the Moz Local tool says there is no Yelp listing and it's also reporting that there is no G+ page. Can anyone explain? Thanks!
Moz Local | | JanetJ0