How to manage/divide growth in traffic and conversions on both our website and our listing AppStores
-
Our product is an b2b webapp. How can we balance the marketing/link building and traffic to 2 main assets: our website and the app listing pages in partner sites like Shopify/Bigcommerce/3dcart?
-
In my opinion, you'll need to work on both. But I'd start with whomever has the highest amount of domain authority and/or traffic first.
But the most likely case is that people will find out about your B2B app from the Shopify / Bigcommerce / 3dcart sites. The fact that your app is listed there creates a lot of trust and confidence, and is likely the first place that people who have that type of shopping cart system will start to look. I'd make sure that you upload as many screenshots, content, etc, and try to get great rating on these sites first.
Your corporate site, though, is the place that people who really want to know more about your company, before they purchase the app, will then go. Your corporate site, though, is less likely to have as a high a domain authority... but you can help reinforce the app listed on the shopify / big commerce / 3d cart sites with strong content and links directly to those pages.
I hope this helps!
-- Jeff
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any advice for a bootstrap retail website trying to grow our backlinks?
Hi there, Our online business https://www.irishcelticjewellery.com is based in Ireland but targets USA and European markets. We have been heavily focused on Adwords as the primary traffic source, and a few months ago attempted to revamp and fine-tune this, which negative results. I believe we moved too fast and changed too many configurations too quickly. Organic traffic has been neglected, and so has stayed flat at approx 10% of traffic, however analytics suggests that the majority of these visitors have less than 30% bounce rate, view more than 6 pages/visit, and have been the source of more than 50% of our sales over a 2 year period. Based on this, I see a huge need to focus on organic now, and I'm wondering if you have any advice on building back-links. I have begun listing the website in as many relevant business directories as I can find, and we recently began pushing the website on social media as much as our budget allows. I'm mainly considering targeting complimentary websites, asking them to link to us in exchange for a 4-5% of each sale originating from their backlinks to us. Is that a realistic approach to building backlinks? and do you think this kind of arrangement will be well-received generally? We're a small operation, with a tight budget. Also, Is social worth pursuing? Thanks in advance, any advice is much appreciated. Alan
Affiliate Marketing | | irishcelticjewellery0 -
I'm routating keywords to find my website and to get better ranking; I know i want to use the most keywords that are prevelant in my site; iss that the only keywords I want to use for ranking purposes; if not what keywords were do i find them?
I want better page ranking for my website; keywords that work and backlinks;
Affiliate Marketing | | prostene13590 -
What is your opinion on Alex Becker / Sourcewave?
This is only meant to be a discussion. Is he legit? Is he too blackhat and the next update may make him a lot less relevant? Is he worth paying attention to?
Affiliate Marketing | | Edward_Sturm0 -
How to setup affiliate marketing for my website?
I work for an ecommerce company and would like to setup some sort of affiliate marketing similar to Amazon. 1. If someone was referred to our site and they made a purchase we would pay out. 2. If we referred a user to someone else's page and they made a purchase we would get paid. I looked into http://www.commissionfactory.com/ but wasn't sure if that would meet my needs. Does anyone have any recommendations?
Affiliate Marketing | | EcommerceSite0 -
What Do You Think About Publishing/Distributing Infographics?
I am looking for ways to gain links / visibility / traffic and so I did a little search on infographics and found this company: http://nowsourcing.com/services/infographics/ I contacted them about their services and here's a part of their reply: ====================================================
Affiliate Marketing | | sbrault74
Here's a bit more information about our pricing options: level 1 - infographic design (up to 3 major revisions, 30 minor revisions) - $3,000
level 2 - infographic design + research (up to 5 hours) - $4,000
level 3 - infographic design + research + promotion (social networks plus 30+ outlets) - $5,000 **Distribution is on a few different levels:**1 - we look for top name mainstream media / large traffic / high pr websites that will run the infographic
2 - we have a media network of sites where we feature the infographic
3 - we have the ability to publish on numerous sites that feature infographics and / or are niche vertical targeted
4 - we also promote via large audiences in social media networks such as Twitter, Facebook, Reddit, StumbleUpon and Pinterest **Here are some good examples of our artwork and promotion abilities:**Facebook vs Google Display network, www.wordstream.com/articles/facebook-vs-google-display-network
Estimated 15-20 million reach, was profiles in Adweek here - www.adweek.com/sa-article/beyond-words-142494
[...] ==================================================== Now my concern is with the distribution part. Would that be considered as spamming by Google? They seem to push the same infographic on a ton of websites. If you have better advices on infographics, please do share 🙂0 -
Best way to start affiliate marketing a new mens magazine website?
I have just started up a new mens magazine website featuring articles, videos, sports news and photos to help drive traffic to the website. I write all the articles myself and do the social media updates in my spare time. I was wondering if anyone has any tips on the best way to start doing affiliate marketing for a new website? I was inspired to do this by successful internet marketers who make a passive income off their websites. So far I have added Amazon and William Hill as affiliate links as I think my target market will be looking for these types of product links. Also, for anyone who has experience in this, how long it taken for your blog to become successful and make money? Many thanks, Alex
Affiliate Marketing | | AlexBarnes0 -
Traffic down on site on regular intervals
Hi, We are running a sort of large affiliate website, with having 2000 web pages. We are having unique content, metas and related on every page. The problem we are facing is we are not gaining traffic constantly. We have some top rankings for sometimes few days, for few weeks and for few months. But suddenly we went few pages behind on serps, we loose all our ranking. After some time it will come again on serps as natural positions. Due to this after year of hard work on content, meta and many more small small issues, we are on the same no. of visitors. Given below are the my site traffic details with attached image. We used SEOMOZ Pro tools to evaluate all the possibilities and errors we are doing, We found lots of bad things happening our site, We started work them on since early January and which achieved the corrections as per the image of crawl diagnosis summary page shown below : we are not having sitemap on our site and having some soft 404s, but we are working towards it. Is there any thing more specific we can do to this kind of problem.. 5AyHO.png yxkEr.png
Affiliate Marketing | | semshah1430 -
Creating a kick-ass Amazon listing
My client just tasked me with helping create a great Amazon listing for their product. I know nothing about selling on Amazon. Which guides/books/tips should I check out?
Affiliate Marketing | | GriffinHansen0