Alternate Spelling of Brand
-
Our brand is called The Queen's Lace. Based on Search Console, more people search for it by "Queens Lace" than "The Queen's Lace". Any suggestions on how I can improve SEO on "Queens Lace"?
Search Console (last 28 days)
- "the queen's lace": 206 impressions, 60.7% CTR, 1.1 avg position
- "queens lace": 518 impressions, 46.3% CTR, 2.2 avg position
Note: our domain is thequeenslace.com and I use a redirect from queenslace.com.
Thanks,
Patrick -
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Separate service page for each key-word we're ranking in
Hello guys, I have a service-based website. Right now, I have around 30 commercial pages for different services, that we offer. I came up with idea to add service page for each keyword we're ranking in. For example, we offer home-construction service and we have 1 commercial page for this service. I will create 10-20 pages for keywords, related to home-construction services.
Content Development | | MykhailoRudenko
For example: bricklaying, Fundamental works, Landscape works, Concrete works, etc. I saw similar approach on this website. It's a link on bricklaying page: https://kiev.kabanchik.ua/ua/category/kladka-kirpicha If you scroll down you will see section with keywords, related to bricklaying and each keyword has separate page with duplicate content. My questions are: Do you know the name of this SEO tactic, so I can google more information about it? Do you think that it's good idea to use similar approach in order to improve your rankings for certain keywords? Is it a dangerous SEO tactic that may cause some penalties for your website or it's completely safe? Thank you for helping, guys! 331ea1ea-1d49-4f6c-89ef-510ef4657fa4-image.png c5999dbb-6dfb-4fbe-b3e8-ab9a0943bd88-image.png0 -
Inserting Keywords in Web Pages
Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?
On-Page Optimization | | LPantell0 -
Best way to absorb discontinued brand/domain?
Our parent company is looking to absorb the domain of a brand we are discontinuing. The domain we want to absorb has a thousands of blog posts from 2010 onward. Much of the content is old but still high-converting. We would like to keep as much of the potential traffic as possible, but we don't want the parent website to become too large or lose credibility with too many 301 redirects. Any advice on the best way to do this?
Technical SEO | | NichGunn1 -
Website of Products by a Brand on a Sub-Domain or a Sub-Directory?
Hi, We have a brand website under which we plan to develop various apps. We think that putting each website on its own sub-domain would be a good option. E.g. Main website – abc.com; app1 website – app1.abc.com; app2 website – app2.abc.com etc. Would it be the right way to do it or should we put the apps in a sub-directory. E.g. abc.com/app1; abc.com/app2 etc. These apps would either be totally unrelated or may be in future we may provide something so as to enable their integration. Thanks
Technical SEO | | IM_Learner0 -
Brand domain not in 1st page
Hi, I've made an e-commerce (drsebagh.it) for the italian division of the brand Dr Sebagh. Now if I search the brand query on google.it (https://www.google.it/search?q=dr+sebagh&oq=dr+sebagh&aqs=chrome.0.69i59l3j0l3.1352j0j4&sourceid=chrome&espv=210&es_sm=91&ie=UTF-8) the site is around the 3rd serp. I can't find where problems are. No duplicate content (as my client says and Copyscape Free seems to confirm that) also Webmaster Tools doesn't signal errors... Can someone helps me to do a quickly check?
Technical SEO | | YouON0 -
Branding in a post EMD/Panda world?
How do non-business websites think about exact match domain names and branding after EMD and Panda? What is an EMD and what is a "brand" when there's no business or commercial brand involved? And does it impact your SEO outcomes? I have a Thailand travel blog which is a personal crusade of mine. I like Thailand, I love travelling there and I like sharing my experiences and knowledge. I don't have a business name, so when I started the blog I just used the best phrase I could find that was available as a domain name - at the time it was "bangkoktravelthailand.com". Late in 2011 I thought this sounded a bit spammy, so I found a new domain name "traveltipsthailand.com" and 301'd across to that. All went well and traffic grew consistently thanks to good writing and some basic SEO, until in late September 2012 the site got 'whacked' by Google - possibly due to EMD, but I think more likely due to Panda and some accidental poor quality backlinks (I posted a reply on another travel site, pointing back to my site, but it ended up becoming 100s of low value backlinks because of the way that site managed it's "latest comments" widget). Since then I've been trying very hard to rebuild my traffic, but it's a tough gig. I am now averaging better than I was in Sept 2012, but nowhere near where I was on trend to be by now. I have a small social media profile (800 Twitter followers plus Google+, Facebook and Pinterest) and I am slowly building some supporting pages on prominent Web 2.0 sites and seeking out quality guest post opportunities. But I still worry about the domain name. Does Google see it as an EMD? I don't use the domain name words at all in my page titles (I use xxx | Thailand travel blog) and I try not to use it in anchors either (I tend to use "Thailand travel blog" or my own name. But I still have a few old backlinks that say "Travel Tips Thailand" and I use that phrase as my brand when talking about the website. So how should sites like mine think about "brand" and "EMD"? Is it an issue or not? Is my domain name holding my site back? I have others I can use like "1travelthailand.com" and "thailand-travel-blog.com" but I'm just sitting on them, not sure where to go. I also have "asiantraveltips.com" and a long term view of rolling this site up with other blogs I'm slowly developing about China, Cambodia and Vietnam. But again, not sure where to go any more. Anyone care to share their thoughts?
Technical SEO | | Gavin.Atkinson0 -
Large Drop in Brand-name Traffic
Hey folks, I recently noticed a very large drop in brand-name traffic (in the realm of 50%) which coincided with some SEO changes to target non-brand-name searches. Thing is, the site is still ranking #1 for all the brand-name searches that the traffic drop happened in. (checked terms via SEOmoz toolbar, and also proxy with Bruce Clay's toolbar). Any thoughts on where to start lookingfor the problem or what might have caused it? If this hadn't happened at the same time as other changes, I'd put this down to non-SEO problems.
Technical SEO | | BedeFahey0